JBL
NYC Grand Central Shuttle Takeover
Agency: Tracy-Locke
Tracy-Locke was entrusted with creating a bold out-of-home takeover of NYC subway lines, showcasing JBL’s diverse range of products alongside its recognizable brand ambassadors.
Our team transformed each product category into a distinct visual narrative, collaborating with in-house production teams to conceptualize, shoot, and craft immersive product experiences within each train car. From smart home audio to expressive wireless headphones, every space was designed to bring JBL’s offerings to life in a captivating way.
The campaign’s success was highlighted by winning a Gold ADDY at the Dallas ADDYs and a Silver ADDY at the National ADDYs, leading to its continuation for three consecutive years.
