Pepsi

Portfolio Overview

Agency: Tracy-Locke

Throughout my years of experience working on the Pepsi brand at Tracy-Locke, I have taken on various roles that have contributed to its dynamic presence. As an art director, I have developed creative work for Pepsi brands such as Lipton, Aquafina, Mountain Dew, and SodaStream, ensuring each brand's unique identity stands out.

My contributions have included packaging design for both limited-time offerings and new flavors, the creation of key visual toolkits for point-of-sale and out-of-home elements, and the development of unique illustrations that align with each brand’s voice. Additionally, I have worked on retail theater elements and branded accessories, enhancing Pepsi’s overall consumer experience.