LEGO
Lord of the Rings Barad-dur
Agency: Tracy-Locke
LEGO approached Tracy-Locke to help create video and photographic advertising for their "The Lord of the Rings: Barad-dûr" Lego set, designed for social media promotion. The goal was to create content that stood apart from LEGO’s internal productions.
To achieve this, we meticulously designed a realistic set featuring a turntable and a specialized lighting system. Using a robotic arm, we captured dynamic shots from various angles, highlighting the set’s intricate details and imposing presence.
I helped the team brainstorm and create the storyboards for the set, proposing various shots to capture the product. Once the footage was captured by the team in Dallas, I worked on the editing process, crafting compelling final videos that showcased the depth and detail of the Barad-dûr LEGO set.
