Starbucks
Portfolio Overview
Agency: Tracy-Locke
I had the privilege of working on the Starbucks brand throughout my time at Tracy-Locke, contributing across various roles and mediums. Over the years, I immersed myself in the brand’s distinctive identity—one defined by layered storytelling through illustration, expressive typography, and authentic photography that highlights the beauty of its products.
In my roles, I led the development of key visual toolkits for Starbucks’ ready-to-drink brands, establishing foundational visuals for retail deliverables. My packaging design work played a role in shaping and testing innovative beverage concepts. Additionally, I contributed to the design of Starbucks’ ready-to-drink website, ensuring a seamless user experience that guides customers to their favorite retail products and helps them locate them in stores.
Beyond static design, my creative contributions extended to motion graphics for social media channels, as well as the illustration and animation of Instagram stickers, reinforcing Starbucks’ expressive voice and digital presence.
