ZOA
Big Dwayne Energy
Agency: Tracy-Locke
ZOA faced challenges in the highly competitive energy drink market, risking de-listing from major retailers like 7-Eleven and Walmart. To revitalize the brand and drive retail sales, they turned to Tracy-Locke for strategic support.
Tracy-Locke reimagined ZOA's branding and launched the high-energy 'Big Dwayne Energy' campaign, spotlighting its renowned founder, Dwayne 'The Rock' Johnson. The campaign emphasized ZOA’s ability to fuel confidence and boost energy, harnessing Johnson’s powerful influence.
As part of the ZOA team, I applied my expertise in art direction, packaging, branding, video editing, and motion graphics to develop assets for retail, social, digital, and out-of-home channels. I contributed to packaging designs for new product innovations and exclusive Costco SKUs while also utilizing motion design and editing skills to create compelling videos for retailer presentations and award submissions.
