Quaker
Merry & Bright Bites
Agency: Tracy-Locke
Quaker sought a refreshed retail holiday look for 2024, aiming to showcase how their products could be used to create delicious baked treats and savory meals throughout the season.
To achieve this, we developed a design that emphasized their recipes, enhancing appetite appeal and optimizing presentation within the retail space. We also persuaded Quaker to invest in a photoshoot, ensuring maximum visual impact for all food imagery.
I contributed to the creation of retail elements, designing pallets, shippers, and weekender displays. Additionally, I assisted with creative image correction for all photoshoot assets, ensuring they were production-ready. Beyond visual design, I built the design for the recipe website, collaborating with our copywriter to structure the site, organize recipes, and create a seamless user experience for easy navigation.
