Quinnipiac University
Ambition Unleashed
Agency: Tracy-Locke
Quinnipiac University entrusted us with the exciting challenge of rebranding their institution, culminating in a comprehensive 360-degree campaign.
Our solution introduced a bold new voice and visual identity under the inspiring banner “Ambition Unleashed.”
As part of the creative team, I played a key role in art directing the “Ambition Unleashed” branding across various mediums—including brochures, posters, billboards, social media, and digital platforms—ensuring consistency and cohesion throughout. I designed bold apparel concepts that embodied the campaign’s spirit and helped develop the storyboard for the 60-second spot, crafting illustrations, lettering, and directing motion graphics. Additionally I contributed to multiple concepts for the university's signature beer, incorporating the “Ambition Unleashed” branding while adding a conceptual layer to the can’s illustration design.
