JBL
2017 - 2018 NBA Partnership
Agency: Tracy-Locke
A collection of integrated campaign artwork and visual design created for JBL to showcase their NBA partnership during the 2017 and 2018 seasons. From foundational icons like Steph Curry to dynamic talent like Jayson Tatum, JBL has consistently positioned itself at the intersection of culture, sports, and sound by connecting with the league’s next generation of superstars early in their careers.
Centered around the campaign theme "HEAR THE HYPE," the visual direction was built to amplify both JBL’s bold, energetic brand identity and the distinct personalities of the athletes. We translated this high-energy narrative into a cohesive visual system across key touchpoints, spanning high-impact print collateral, dynamic digital ads, retail displays, and video content.
